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Business partners open new routes to market for technology providers. New technology offers partners opportunities with their existing customers, new customers, and complementary solutions. But making the match is tricky.
Conservatively speaking, we estimate the number of partners worldwide at 100,000. Some offer a broad range of solutions. Others specialize in specific areas.
Examples of partner specialization include:
- Technology – e.g. systems management or virtualization
- Vendor/product – e.g. Microsoft or IBM
- Industry – e.g. financial or retail
- Geography – e.g. Northeastern US or Northern Europe
- Customer size – e.g. SMB or Enterprise
How to approach partners is just the beginning. In a universe this vast, who should you approach? Learning about your business in the Assess step of our methodology, and then making you partner ready in the Assist step, helps us home in on the partners with the right skills and relationships for your technology when we Accelerate your growth. This tight fit between a provider's offering and a partner's business model ensures a strong, long-term relationship. |
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| Most IT industry leaders offer a broad range of solutions. And much like business partners, they seek new technologies that expand and strengthen both their sales opportunities and their own technologies. We have nurtured our relationships with executives at these firms by ensuring mutual success. Once a company with a compelling technology becomes a partner-ready provider, we play matchmaker. We introduce the two parties and even recruit internal champions for the provider. |
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Our methodology works best with technology providers that have achieved a repeatable sales model and are ready to accelerate revenue growth through the partner channel. Thanks to our experience and worldwide relationships, our clients find productive and reliable partnerships much more quickly than they might by attempting to navigate the tricky waters of partnering through trial and error.
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“Paramount Global Partner’s insight, experience, and contacts helped API grow our partner program. PGP’s expertise identified what we needed to do to make our partner relationships more effective and profitable...and they helped us get it done. Without PGP, we would have spent more time and money to achieve our partnering goals. We look forward to long, mutually profitable relationships with the partners to whom Paramount introduced us.”
– Mel Rothberg, then CEO API
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| Investors consider our methodology best of breed. We're not surprised, since we used feedback from private equity and venture capital firms to help craft it. This methodology, combined with our extensive experience, helps investors grow the companies in their portfolio with minimal new capital investments. |
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